Rex was born and raised in Southern California and also makes his home there. He earned a B.A. Psychology, and an M.S. Management. Rex is the author of the parenting resource book, Why Would I Want the Toy, When I Can Have the Box? and the vegan book, Plant Roots. His 3rd book, also a vegan book, is in work.

Interestingly, his path to parenting and vegetarianism, and ultimately the inspiration for his books and mission, began on the same day, January 6, 1989. With his father dying of a heart attack when Rex was a child, he wanted to do all within his power so his children would not suffer the same fate and loss. So on that date he simultaneously said hello to his newborn son and goodbye to his meat-centered meals.

During his parenting and vegetarian journeys he observed that the norm, the mainstream, wasn't normal at all. That economic and social influences had severely clouded society's ability to recognize what was natural — what Nature intended — thus in our best interest. Rex's revelation turned to frustration when others couldn't, or wouldn't, acknowledge what seemed obvious to him.

Rex's current and future books are motivated by this phenomenon. Consequently, his goal is to influence and overcome our culture's collectively distorted perspectives by way of his writings, with the desire to forge a better world. His ability to think outside the box, branded in his publishing company's name, along with a compelling writing style that emphasizes "show" over "tell," should make his quest successful, as well as his books memorable.